In a roller-coaster-type fashion, consumer saving and spending have seen their ups and downs during the Covid-19 pandemic. First, when the pandemic started, not only did spending on travel come to a screeching halt, but entertainment rapidly declined, as did in-person shopping. In general, people were spending less of their money, preferring to hold onto their cash partly or fully due to the unknown. Then, as the pandemic continued, government stimulus payments started hitting consumers’ accounts, and many people decided to safeguard these payments too.
This scenario resulted in a rise in consumer savings. However, that shift in consumer saving over spending is starting to reverse course as a result of a few key drivers, making it harder to maintain the savings you built.